Benetton Launch It’s My Time International Casting Competition

Fancy being splashed across billboards the globe over? Now’s your chance: fashion giant Benetton launched the It’s my Time campaign yesterday, dedicated to identifying new looks and faces. If you prove to be one of the 20 who the brand reckon have a winning look, then you’ll be flown to New York to model in a shoot for their autumn winter 2010 campaign.

So, what do you have to do? Head to benetton.com/casting to create an online look-book with photos and videos that express your personality. If you make it into the top 100, you’ll bag €200 euro in Benetton vouchers and you’ll be featured in a book about global style. But the big prize is the NYC trip, so get practicing your best Derek Zoolander-inspired poses and get stuck in.

The competition is on right now, and winners will be announced on the 18th of March 2010. Good luck!